Here we are Blogging as a class, and HBR publishes an article entitled "Does Your Company in the Blogosphere?" I think it does.

The Working Knowledge Newsletter article discusses How Bloggers Connect, How to Take the Lead in a Conversation, How to Boost Credibility and Get Closer to Your Customers. The article gives links to a couple "corporate" Blogs and offers suggestions on how to get the most from your blog. One specially interesting case mentioned discusses how a company is using Blogs related to Product Development.

Gene A. Wright