GOOGLE represents a great study in strategy with the question being "what is GOOGLE's business strategy?".

Certianly, they dominate the search market. However, their additional products and services, many offered at no cost to the user represents a unique apporach to the market and their growth.

An article in Business Week, December 5, Googling for Gold
talks about GOOGLE, with its market cap and its storehouse of cash, and its long awaited "spending spree". Who will they buy? Why will they buy them? What is their long term acquisition strategy?

Thought provoking isn't it?

Gene A. Wright