Analog Thinking in a Digital World

Joe Mandese, Editor-in-Chief of Media Magazine
writing in his column in the November Issue made the statement, "Business Models are breaking down because we're faking them. We're still using analog thinking in a digital media world." I think this a statement worth thinking about. He uses the example of a VCR tape and how we fast-forward to get to a point we want to see. A DVR manufacturer used a "fast-forward" feature because we think in analog terms. In a digital world, we simply "go to" the point in time we want.

Interesting that he makes this illustration as it relates to business models. How many of us "think" about strategy in an analog mode? How many actually are able to think about business models in a digital mode?

Gene A. Wright