There is a new airline carrier attempting to start up. It's called VirginAmerica. An article titled "A British Invasion" from CNNMoney.com, talks about the investment team. Currently the company is waiting for approval from the US Dept. of Transportation. They are headquartered in San Francisco. Their strategy appears to be similar to Southwest and Jetblue. Flying long-haul routes, cutting edge technology on reservations, simple fares, flying one type of airplane (Airbus 320) and they plan to outsource assets like hangars, instead of owning them. Also in the works is a tv in each seat. Their website, virginamerica.com says the company is busy building a new kind or airline.
http://money.cnn.com/magazines/fortune/fortune_archive/2006/02/20/8369117/index.htm
http://www.VirginAmerica.com