Since the topic tonight is Starbucks, I found an interesting article on cnn.money.com. The title is "The Starbucks of Cell Phone." A new retail store called IMO is offering an upscale alternative way to shop for dell phones. The store will carry various cell phone brands by offering choices on features and price. The offerings are on a digital display and a "live" IMO person will be available to offer advise. IMO references Starbucks in the store environment by offering "the solutions boutique" and intends to compete on service, not price. They want to offer the whole package (phones, service, accessories) to the consumer.
http://money.cnn.com/2006/01/30/technology/launchpad0130/index.htm