The article "Hoteliers search for ways to stand out from rivals" by Paritosh Bansal discusses how several big hotel chains plan to differentiate themselves from their competitors, as the title indicates. Instead of focusing on the amenities, Marriot, Hilton, and Sheraton all are launching new initiatives.

This article was thought to be interesting in that it shows the competitive rivalry occurring between these chains within the same market segment, which caters toward the upper quality/price hotel for the business traveler. In fear of being left behind, each hotel chain mentioned is taking action. It was also noted that they are all taking a different approach to accomplish the same objective - gain more market share and create brand loyalty amongst business travelers.