We've talked about Google competing with a number of companies in several areas.
This article: http://www.nytimes.com/2006/05/01/technology/01google.html?_r=1&th&emc=th&oref=slogin
focuses on Microsoft's new browser, Windows Vista, and the way this browser directs people to MSN's search tool. Google asserts that it positions Microsoft to unfairly divert web traffic (and advertising dollars) from other competitors.
Two things in this article were of interest to me:
1. Google is increasing their lobbying efforts. They are no longer a "thorn-in-the-flesh," of the larger companies, but a significant contender in their own right.
2. It talks about the alliances built in this competitive marketplace (e.g., Google and Firefox) and the dynamic between software and hardware companies; particularly, the choice of software to load on their computers.
1 comments:
Although, I am not a big fan of Microsoft, it does appear that they have placed themselves in a strategically-favorable position to exploit their competitive advantage from a search engine perspective. Unfortunately for Google, Microsoft pretty much owns this pie and Google will need to think of more creative ways to divert consumers away from the competition and toward them. One option may be to focus more on promoting the installation of the Google Toolbar which may more readily facilitate its use.
An interesting statistic posted in a June 20, 2006 article on Informationweek.com reports that over 66% of Microsoft employees use Google as their primary search engine.
It looks like Google is doing something right.
LLB
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