I had to check out Gary Hamel's company Strategos on the web, and while doing so came across an interesting article on Whilpool. See links below.

http://www.strategos.com/

http://yahoo.businessweek.com/innovate/content/mar2006/id20060306_287425.htm

Hamel has definitely left his mark on Whilpool. They now have thousands of people involved with innovation, whereas before it was just Engineering and Marketing. I like that they have a knowledge management system that can be used as an avenue for the (hidden) innovators. They also have "I-mentors" (like Six Sigma black belts) that help facilitate innovation projects.